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CRAC hosting Business Improvement Series

April 22, 2021  By Jay Koblun

CRAC Crane Rental Association of Canada eventPhoto: Crane Rental Association of Canada

The Crane Rental Association of Canada (CRAC) is starting a three-week Business Improvement Series this week, showcasing three of its business and fleet management software companies.

April 22 – WrightPlan Inc.

This first of three educational sessions introduce you to a uniquely Canadian supplier of enterprise software and their crane customer. Join Michael Cox, president of WrightPlan Inc., and Mike Margetts, as Mike shares how purpose-built software has improved scheduling, increased revenues, and created efficiencies in his company.

April 29 – Fleet Cost & Care

This second of three educational sessions on business improvement using fleet management systems introduces Fleet Cost & Care. Jack Curran, director of North American sales at Fleet Cost & Care, and Daniel Gopan, fleet manager at Sterling Crane will discuss how FCC has improved accuracy and ensured safety while simplified job functions within the Sterling Crane’s operations.

May 6 – Redlist

This final of three educational sessions on business improvement using fleet management systems introduces RedList Software. Talmage Wagstaff, CEO at RedList, and Ray Rutt, owner at Rutt Services, will discuss how RedList’s cloud-based platform and mobile-ready app can digitize day-to-day operations including quoting, scheduling and dispatch, reporting, safety, compliance, timekeeping, and maintenance.

The struggle with complex workflows that produce errors and data gaps is real. These data gaps undermine production outputs, asset life, and employee performance. Redlist eliminates these data gaps with tech that filters through the noise and automates activities that directly translate into increased revenue.


The Association welcomes all crane companies, manufacturers and suppliers to the industry. Members are from across Canada and the United States; crane rental operations, manufacturers and suppliers of cranes and equipment, suppliers of services used in the specialty crane rental business in Canada.

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