Crane and Hoist Canada

Products & Equipment Workforce
Western Global appoints Johnny Newlands as director, national accounts

May 5, 2021  By Crane & Hoist Canada Staff

Johnny Newlands, director of national accounts at Western Global.

Western Global, a  provider of portable tanks and dispensing equipment for the storage and handling of fuels, lubricants and other fluids, has appointed Johnny Newlands as its director of national accounts. Newlands will be responsible for defining, implementing and executing sales strategies and managing national account managers.

“Improving our customers’ operational efficiency and bottom line is our chief concern with all of our fuel, lubricant and fluid solutions,” said Ken Steury, Western Global Americas Region director of sales. “Customers will benefit from Johnny’s impressive knowledge and achievements in this industry as he leads our national account managers in ensuring that the customer is always first at Western Global.”

Industry experience

Newlands has seven years of industry experience, all in various management and leadership roles. He spent the last two years as the senior manager of key accounts and customer experience for a national rental company. In this role, Newlands established a team to support top national accounts, led the team through policy development and implementation and instilled strong customer service ethics throughout his area of responsibility.

“Western Global’s recent growth is owed not just to its unbeatable refueling solutions but also to the emphasis it puts on customers’ profitability,” said Newlands. “I am excited to be leading such an impressive team of national account managers as we continue the legacy of service and commitment that Western Global is known for.”


Newlands holds a bachelor’s degree from UNC-Chapel Hill located in Chapel Hill, North Carolina. He currently resides in Fort Mill, South Carolina, with his wife and three children.

About Western Global

Western Global is an international designer and manufacturer of industry-leading tanks and equipment for fuel and fluid handling. Building on a legacy that spans five decades, Western Global offers a wide range of solutions for the safe transportation and storage of fuel, diesel exhaust fluid, lubricants and more.

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