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Terex’s new sales team takes on a renewed focus

May 24, 2021  By Crane & Hoist Canada Staff

Terex Cranes is excited to grow its presence in North America with the appointments of Jonathan Caldwell to sale representative for Tower Cranes, and Michael Goll to business development manager for Rough Terrain Cranes.

Looking to further expand its North American client-base, Terex sees the opportunity to build on the strength of its well-established parts and service support team, which is primarily located in Wilmington, North Carolina.

Jonathan Caldwell, Terex Cranes, Headshot

Jonathan Caldwell, newly-appointed sale representative, Terex Tower Cranes. Photo: Courtesy of Terex Tower and Rough Terrain Cranes.

In his new position of sale representative, Tower Cranes, Jonathan Caldwell looks forward to building and sustaining relationships with customers across the continent. With an educational background in civil engineering, Caldwell got his start in the industry as an application engineer. As a two-time recipient of the Terex Continuing Education Scholarship, Caldwell was able to further his engineering and construction management expertise. “I’m extremely grateful to Terex for their contribution in helping me further my education and look forward to applying my knowledge to support the growth of Terex Tower Cranes.”

Michael Goll, Terex Cranes, Headshot

Michael Goll, business development manager of RT Cranes, North America. Courtesy of Terex Tower and Rough Terrain Cranes.

As the new business development manager of RT Cranes, North America, Michael Goll will direct the sales strategy for the Terex Rough Terrain Cranes and Franna Pick & Carry Cranes across North America, while simultaneously growing its distribution network nationwide. With 20 years of business development experience, Goll explained, “I firmly believe in a ‘How may I help make your job easier?” approach, and this along with plans to introduce new rough terrain models to the North American market, will support our ambitious growth plans.”


Caldwell and Goll join an experienced and knowledgeable parts and service support team, which includes Andreas Ernst, who was appointed to general manager, Cranes Americas, earlier this year. “When buying a new machine, key attributes our customers look for are quality, performance and aftermarket support. We are fortunate to have a strong parts and service support team,” said Ernst. “North America is an important market for Texas Cranes and I am confident these appointments, backed up by our strong support team, will reinvigorate our presence here and enable us to capitalize on growth opportunities across the region.”

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