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Terex Cranes reorganizing into two brands

April 18, 2023  By Don Horne

Terex Cranes is separating tower cranes and rough terrain cranes into two entities: Terex Tower Cranes and Terex Rough Terrain Cranes.

The reorganization includes independent leaders and brand identities as well as expansion of manufacturing capacity, including a brand-new facility to manufacture self-erecting cranes. Terex Tower Cranes and Terex Rough Terrain Cranes will sit within the lifting category of Terex Materials Processing’s equipment portfolio.

Each new brand now has its own general manager with independent growth strategy to expand each product portfolio and find new distribution partners globally while enhancing support for the existing network.


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