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Tadano appoints new VP, GM of Sales for Latin America

February 27, 2023  By Don Horne


Adriano Battazza

The Tadano Group has appointed Adriano Battazza as Vice President and General Manager of Sales for Latin America.

“Tadano’s goal is to become the world’s leading supplier in the lifting equipment industry, and successfully harmonizing our Latin American reporting structure is another critical step in helping us to realize this goal,” says Dean Barley, president of Tadano America Corporation  “Adriano is well known throughout the region, and his long career shows undeniable sales and distribution success. He is the right person for the job.”

In conjunction with the appointment, Tadano has realigned its previous regional sales structure from three separate reporting regions – Mexico, Latin America and Brazil – into one harmonized reporting structure for all of Latin America. Additionally, Masatoshi Hirano will continue to lead parts, service and finance efforts in Brazil.

“The strategy to realign the markets in Mexico, Brazil and Latin America to collectively report as a single sales unit will significantly help Tadano to expand our lifting solutions for customers throughout all of Latin America,” says Battazza. “I am honored to lead this dedicated and experienced sales team and look forward to meeting with customers. Tadano offers an extensive range of equipment solutions to help ensure the prosperity of our customers.”

A business executive with a proven 24-year track record, Battazza offers extensive sales management and distribution development experience throughout Latin America. For more than 22 years, he worked in various roles with Genie,Terex, Skyjack, and Haulotte, developing business strategies, expanding equipment distribution and directing sales teams in the region. He has held general manager and rental management positions with industry giants and most recently served as the Vice President of LATAM for Minelab Metal Detectors.

“Our equipment build bridges, highways, airports, wind powered generating plants, schools, hospitals and many other types of physical infrastructure. Latin America has a strong need for those. We are proud to contribute for the betterment of quality of life in our region with high quality, reliable products,” says Battazza.


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