By Jay Koblun
By Jay Koblun
TRI-Lift is a new Canadian distributor for Bronto Skylift. TRI-Lift is a division of Ontario-based TRI-Crane and will be carrying out sales, service, spare parts and rentals of Bronto’s non-insulated aerial platforms
Tri-Crane was founded by three partners, Jason Hanna, Mark Williams and Aaron Hanna, in March 2019. TRI-Lift was established in 2020. Williams is a TRI-Crane partner, Jason is the president of TRI-Crane and TRI-Lift, and Aaron is the vice-president of sales at TRI-Lift.
“When we got to know Bronto Skylift we did some background research and saw great potential in the Canadian market. We have good experiences of the European OEM’s. I know how Finns do business and really look forward to the co-operation,” said Williams.
TRI-Lift and Bronto Skylift were brought together by Jason Darnell, sales manager of Bronto Skylift, who knew the crew from his previous career. A statement from TRI-Lift said in addition to selling and renting the non-insulated models of Bronto Skylift aerial platforms, TRI-Lift will provide full maintenance and spare part services for Bronto aerials. A S230XR is already ordered and will be available for demonstration and rentals in March 2021.
All three founders have an extensive career in the lifting and rental industry. Williams is a third-generation family business owner and has grown into the industry from a young age; Jason has been in the industry from the late ‘80s and served as a crane operator and various managerial roles; Aaron brings 20 years of sales experience in the industry. Aaron also began his career in the industry as a crane operator.
Jason said the TRI-Lift crew enjoys working hands-on in the industry’s most difficult projects and going the extra mile.
“This is really exciting for us and we’re looking forward to making sure our customers have what they need as we become distributors of the Bronto lifts,” he said.
Jason said it is his passion to find a solution for even the most difficult projects that nobody else wants to do.
Being able to provide Bronto aerial platforms gives TRI-Lift the flexibility to cover multiple industries and complicated projects in the filming industry, the wind sector and other applications.
Current distributor, Hycotec Inc., will also continue to operate as a Bronto Skylift distributor in Canada.