Crane and Hoist Canada

News Business Operations
New VP of sales and service named for PALFINGER

June 28, 2022  By Don Horne

Ismael Daneluz has joined PALFINGER’s North America Region in the executive capacity of VP Sales and Service.

Daneluz will be responsible for developing strategic sales plans, based on the company’s goals, that will promote sales growth and customer satisfaction for the organization as well as target specific market segments and geographic locations.

“In addition to his broad management experience, Ismael has an excellent understanding of our industry and a
strong network within PALFINGER. He is very well equipped to lead all commercial activities, drive brand
positioning and sales growth in the North American Region, together with the Regional Management Team and
strongly supported by our Global PALFINGER Organization structure,” said Gerard Sturm, Sr. VP Global Sales
& Service.

Daneluz is currently Vice President of Sales and Service for PALFINGER in Latin America and will continue to be a member of the Latin American Leadership Team in a dual-role. Daneluz has a degree in Business Administration, with specializations in Marketing and Strategy, and holds an Executive Masters in Corporate Finance and Law from ESADE Business & Law School. He brings more than 17 years of management experience working in Europe and Latin America, in many roles including Sales & Business Development, Corporate Strategy, Project Management, Finance and Purchasing at PALFINGER locations in Brazil, Austria and Spain.


In 2018, Daneluz became the Managing Director of Tim Hortons Iberia, and rejoined the PALFINGER Group a
few years later, where together with the LATAM Regional Management Team drove significant growth in the
region with record sales and BIT performance.

Print this page


Stories continue below