New Airpes Americas backshop supports dealers and end users
September 3, 2020 By Crane & Hoist Canada
Airpes, a manufacturer of lifting, weighing and below-the-hook equipment, has announced plans to open a backshop that will principally service primary metals, wind and other severe duty applications.
The most demanding of environments where overhead cranes and hoists are installed require the lifting equipment to work in almost continuous duty—to Crane Manufacturers Association of America (CMAA) Class F, for example. For equipment providers, this means products are only one facet of a service offering, at least at the top end of the market.
Tad Dunville, general manager at Airpes Americas, explained that, accordingly, Spain-headquartered Airpes is transitioning to the next stage of a three-phase roadmap in North America.
“We started by securing a formal presence in the U.S., where experienced management was empowered to sell series production lifting tools in the region; we then expanded infrastructure through sales reps and dealers on a national network; and now we are providing a backshop and technical support to our dealer partners for certain issues they don’t or can’t handle, as well as engineered lifting beams for the wind industry with a dual-citizenship technical director,” said Dunville. “In short, we are providing the most comprehensive support possible for our products anywhere in the USA and Canada.”
Airpes recently installed a (CMAA Class F) 40-ton capacity coil grab with rotating bottom block at North American Stainless (NAS), a Kentucky producer of stainless steel. Through Wisconsin-based partner WD Industries (WDI), the lifecycle of the below-the-hook system will be overseen by a manufacturers’ representative agency, with a specialized focus on primary metals, paper, petrochemical, mining, construction, and heavy equipment manufacturing.
Alex Lozano is the technical director at Airpes Americas and said he is excited to participate.
“I spend most of my day supporting wind energy lifting customers and I’m excited to help our EOT [electric overhead traveling] crane customers as well now,” he said.
Airpes has three principle lines of business, namely pre-engineered weighing and monitoring kits for overhead cranes, including load cells, overload protection, readouts, and data loggers; engineered lifting devices for wind turbine erection; and engineered below-the-hook devices, such as coil grabs, rotating blocks, and magnets.
“It’s a cliché, but in this business, you can’t authentically love what you do, listen to customers, and learn from mistakes, if you don’t have a dealer-only policy that puts the end user first. I acknowledge that we’re not at the finish line yet in terms of our backshop infrastructure, but we’re making great strides. We don’t work with everybody; we’re highly selective about our partners, which is another criteria in effective dealer-led growth strategy. They have to be given the tools to oversee product lifecycle—not only the light lifting—with all the process and repeatability that has to come with it,” Dunville added.
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