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MYCRANE launches operations in North America

December 14, 2022  By Don Horne


MYCRANE VP Erik Altena (left) and Director of Business Development Scott Wilkes (right), pictured in Houston, Texas

MYCRANE’s global expansion has taken another step, with the launch of operations in Houston, Texas.

Taking the lead for the franchise is Scott Wilkes, who has been appointed as Director of Business Development, reporting directly to the senior management team in the United Arab Emirates.

Reflecting the importance and size of the market, MYCRANE has elected to establish its own operations in the United States, rather than appoint a franchisee to roll out its services, as it has done in other locations. Pointing to encouraging recent legislation such as the CHIPS and Science Act of 2022 and the largest infrastructure bill for more than a decade, MYCRANE founder and CEO Andrei Geikalo said the time was right for MYCRANE’s expansion into the U.S.

“According to reports, the construction industry in the USA is expected to have expanded by 4.5 per cent in real terms in 2022, supported by investments in transport, renewable energy, water, and housing projects. One of the biggest markets for construction spend and a leader in digitalization, the USA is a territory where MYCRANE simply has to be present.

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“Against that backdrop, the timing of MYCRANE’s launch is perfect to help all those working in cranes and construction – whether you want to hire a crane, buy or sell equipment, find a new job or identify the right crane for your next lift, we do it all.”

The Dubai-based company launched the world’s first online crane rental platform in autumn 2021, and this month also introduced “MYCRANE Agents” – a flexible partnership program for well-connected independent sales professionals, located anywhere in the world.

The program allows independent professionals who have customer connections – such as those working in construction, oil and gas, petrochemical, energy, mining and other industries where cranes are being used – to help to market MYCRANE’s services and products to their professional network, on mutually-beneficial terms.

“We recognize that the crane industry is a people business and we welcome those who share our vision of a digital future to join us as a partner, so we can benefit from the digitalization of the industry together,” says Geikalo.


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