Erik Altena joins MyCrane as head of strategic development
January 24, 2022 By Crane & Hoist Canada staff
MyCrane has appointed Erik Altena as its head of strategic development, effective Feb. 1.
Altena entered the lifting industry after earning a master’s degree in Civil Engineering at the Delft University of Technology. Thereafter, he joined Mammoet at the company’s global headquarters in Utrecht, Netherlands, as a project engineer.
Recently, he was in Mammoet’s global market development and innovations department, working on technologies like Artificial Intelligence and Machine Learning to help the end-customer optimize crane utilization.
He also developed CraneFact, a device that uses smart sensors to track crane movements and the utilization of heavy equipment on site.
RELATED: MyCrane rental platform eyes Canada in expansion
Altena joins the coompany to focus on the strategic development of the company’s global partnerships, including franchises. He will work on new products and services, and coordinate MyCrane’s cooperation with other start-ups innovating in the crane industry.
MyCrane has also hired Alan Faulds as managing director in the UAE and Oman; Igor Dobrovolskiy as managing director in Russia; and Alexander Kouklev as business development director for the Far East of Russia and Asia-Pacific (APAC).
“Alongside growing our global network by appointing franchise holders to operate our service, Mycrane is investing in our core team to grow our portfolio and introduce new products and services, said founder Andrei Geikalo. “Our new appointments will help us to do exactly that. I am delighted to welcome such highly experienced professionals to the MyCrane family, all of whom share my passion for digitalizing the crane rental business.”
MyCrane digitizes the process of crane rental procurement has plans to expand into Canada. The company allows users to submit details of their lifting requirements in order to receive personalized quotes from a range of registered crane providers. The company is headquartered in Dubai, United Arab Emirates.
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