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Global Lifting Awareness Day returns

May 18, 2023  By Don Horne

Global Lifting Awareness Day is back again, as the Lifting Equipment Engineers Association (LEEA) looks to bring together all industry stakeholders, manufacturers and suppliers, to promote safe and high quality load lifting on July 13.

“Ultimately, we’re trying to change behaviour, so pivoting towards owners, inspectors, examiners, and end users is key to achieving that,” says Ross Moloney, CEO of LEEA. “Social media postings are important, and we know that they are effective in giving people reason to pause, but this isn’t a movement confined to the virtual world; we need to do more to help people along their journey of conversion.”

Now in its fourth year, #GLAD2023 is once again harnessing the power of social media to promote videos, articles, and in-person activity, while pointing people to the website —

“Most of us in the industry know where to look for guidance, and where to go for advice, but users that have only a passing understanding of lifting — they might only rent, or buy, or use it occasionally — likely need more support to understand the risks and how to mitigate them better. This is a demographic continuously prone to accidents if we don’t position our safety messages where they’re needed most,” adds Moloney.


LEEA has invited stakeholders to show support by participating on social media and holding events that serve as hubs from where the concept can grow in future years, which is a message to individuals as well as wider marketing teams.

Anyone with an interest in lifting and working at height can contribute.

“Our industry is owned by the individuals who work in it, so while we love that companies are getting involved, there’s no reason why individuals can’t post themselves, and we actively encourage both. In fact, a newcomer to the sector or somebody that has tools in their hands will find kindred spirits in those applying lifting equipment at the point of use,” says Moloney.

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