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Dean Barley named Tadano America president and COO


December 16, 2021
By Crane & Hoist Canada staff

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Tadano presidentDean Barley will become Tadano America president and COO, effective January 1, 2022.

Tadano America Corporation has announced Dean Barley will become president and COO, effective January 1, 2022.

Barley is currently vice president of customer service and general manager for Latin America sales. He succeeds Ingo Schiller as the President of Tadano America Corporation. Along with this change, Shinichi Iimura, a veteran of Tadano who recently relocated from Tokyo to Houston, will become chairman and CEO.

“I am truly honoured to have the opportunity to follow Ingo in this role. He has been instrumental in developing Tadano America to the great company it is today and the Pan-America Region into the success that we are now enjoying,” Barley said.

Schiller’s new role at Tadano

Schiller will be taking on a new role within company headquarters, as chief marketing officer of Tadano Ltd. In his new Role, Schiller will be responsible for all global marketing activities for the Tadano Group of companies.

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He will also remain involved with the operations in the Pan-American region as a director of the United States entity that holds both Tadano America Corp. and Tadano Mantis Corp.

“I could not be happier with the news that Dean Barley will succeed me as I know that he brings the right talents that will help the continued growth and success of the Pan-America team. He is the right person to take this business to the next level,” Schiller said.

“I am excited to have the opportunity to help Tadano more directly on a global basis, to contribute in new ways with customer and stakeholder engagement around the world, bringing those voices back to the R&D teams, helping to grow this business in new ways with new products and new services.”

Barley has more than 30 years of experience in sales, aftermarket, engineering and manufacturing. He started his career as a service technician and engineer in the United Kingdom, work that took him across Europe, Africa and the Americas.

In 1996, he joined Terex, working there in a variety of capacities until two years ago. In 2014 Dean was asked to join Terex’s crane division and lead eight different businesses across the Americas. While responsible for all product lines, he transformed the overall business from focusing on acquisitions to focusing on operating profitability.

He initially joined Tadano following the acquisition of Demag to run Demag as a separate division before working to fully integrate Demag cranes into Tadano’s portfolio.

Schiller joined Tadano America in 2016, becoming its president and CEO the following year.

He has guided Tadano America through the integration of Demag Mobile Cranes into the company’s portfolio; expanded its line of hydraulic telescoping crawler cranes; and further expanding its crane model lineup for a diversifying market in the Americas.